R for Rabbit raises funds from Negen Capital

Article – Link

Baby products brand R for Rabbit has raised an undisclosed amount of capital from Negen Capital in a pre-Series B round of funding. It will deploy the capital towards strengthening its portfolio of consumer goods products, retail expansion, and scaling up the brand.

R for Rabbit earlier raised Rs 40 crore in a Series A round from Xponentia Capital Partners in October 2021. The startup aims to touch revenue of Rs 700 crore in 4-5 years.

Founded in 2014 by Kinjal Popat and Kunal Popat, R for Rabbit sells a diverse range of baby products, including baby gear, ride-ons, nursing and feeding products, and diapers.